National partnership

From July 24 to August 9, 2015 the FINA World Championships, one of the most spectacular sporting events in the world, will be held in Kazan for the first time in the history of Russia.

In collaboration with the International Swimming Federation (FINA), the Organising Committee has developed a partnership programme, which is an integral part of the international project and is aimed at establishing mutually beneficial cooperation between the World Championships organisers and partner companies.

Having won the bid to host the FINA World Championships, we offer Russian companies a new powerful tool to promote their business. Exceptional global exposure through an association with one of the most high-profile and spectacular sporting events in the world, growing brand awareness, increase in customer loyalty, an opportunity to take a brand to a new level are some of the benefits offered through the partnership with the Kazan 2015 Organising Committee.

The partnership with major international sporting events also demonstrates the social orientation of businesses, which offers them an unparalleled opportunity to enhance their corporate reputation, because our partners make significant contributions to crucial governmental projects.

The FINA regulations specify basic tiers of national partnership, which grant a variety of marketing rights and benefits to domestic companies.

Tiers of partnership offered by the Directorate:

The partnership categories are also specified in production and selling, contract work, provision of services. Once a company is awarded the status of a partner in one of the categories, it is granted the right to place its trademark on items used in advertising and marketing campaigns designed to promote the FINA World Championships, the right to associate a company’s name, its brand and manufactured products with the sporting event, as well as other benefits stipulated by the marketing programme.

Any legal entity manufacturing goods or rendering services in the following categories is eligible to be a partner for the event:

Selection of national partners is conducted in compliance with the Regulations ON THE PROCEDURE FOR DETERMINING NATIONAL PARTNERS OF THE 16TH FINA WORLD CHAMPIONSHIPS AND ON RIGHTS AND BENEFITS GRANTED TO THEM. To learn more about the terms of national partnership, please contact the Marketing Department of the Official Organiser of the 16th FINA World Championships.